The Development and Transformation of the Bank Card Market as an Imperative for Digitalization: the Case of Central and Eastern European Countries

The purpose of this study is to determine the development trends major determinants bank card market in eight countries Central and Eastern Europe period from 2010 2019. Continuing a carried out 2018, further comparative analysis “Bank Cards Market Index” proposed earlier based on system interrelated indicators payment cards, ATMs POS‑terminals, was out. We provide an overview rankings Ukraine, Belarus, Moldova, Russia, Romania, Poland, Hungary, Slovakia using international ranking systems such as “The Legatum Prosperity Index,” “Doing Business,” Index Economic Freedom,” “Вank Index.” Further studies three systems, well again confirmed similarity models Poland Ukraine. To impact digitalization economics Covid–19 market, deeper two cases (Poland similar markets) “Digital Evolution In course research, it concluded that can be successfully used for research banking sector different countries. Also, growth trend cashless payments possible transformation under influence Covid–19, global were noticed. Taking into account above trend, ATMs, POS terminals should or other indexes characterize level economy researched